Someone has to make it all actually work. The Critical Shift is a text line for that person: the operator. We're starting with COOs.

There is nothing to log into. A few times a week, at no particular time, you get one short note about the part of the job nobody trained you for. Read it, use it, ignore it, or reply and get an answer.

It's run by Ty Wolfe-Jones, who spent almost two decades building operations at startups including Uber and DoorDash, and other operators who've held the seat. They pack their hard-won insights and trade secrets into every text. AI helps us do that faster.